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Application of Balanced Scorecard
Mrkvová, Klára ; Neumaierová, Inka (advisor) ; Hájek, Jiří (referee)
The objective of the Master´s Thesis is to apply the Balanced Scorecard system in a foundry company. The theoretical part defines the strategic management, it introduces individual parts of the Balanced Scorecard system and methods for its implementation in the company. The practical part use the methods listed above and applies them to the specific company An external analysis is applied to identify the relationship between the enterprise and its surroundings As a part of the internal analysis, financial indicators are calculated and compared with other enterprises in the sector. Based on the results of analyzes, the strengths as well as the weaknesses are identified and the strategy and strategic goals are set in four perspectives. To achieve these goals, the strategic map is created as the way of expressing and communicating strategy throughout the whole company. Moreover, the final section emphasizes the need for Balanced Scorecard integration into the company's management and management system.
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Economic analysis of the company Kofola, a.s.
Pastyříková, Lenka ; Klečka, Jiří (advisor) ; Lojda, Jan (referee)
This diploma thesis deals with economic analysis of the company Kofola, a.s. during the years 2009 - 2013. Thesis is divided into strategic and financial analyses, which are based on the external user perspective using the publicly available accounts only. In the strategic analysis, we examine micro-vicinity and macro-vicinity of the company. The financial analysis brings absolute, differencial and ratio indicators. In addition, the analysis contains the pyramid decomopositon of the return on equity, economic value added, the solvency and insolvency models, SWOT analysis and inter-company comparison. At the end of this thesis, the results of implementation of the economic analysis are summarized.
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